The StartUp Greater Good Blog
Tisha’s Two-Minute Tips: Funding Your Startup: Personal Equity vs. Loans
When starting a business, how you classify your initial investment—as equity or a loan—matters for your long-term goals. In this video, Tisha explains the structural differences for LLCs and Corporations, the importance of formal loan documentation, and how to protect...
Bound By Arbitration? Do You Know What It Means?
Deciding whether or not to put arbitration clauses in your contracts is more involved than deciding if you want grated parmesan on your pasta. Don’t you just love going out for Italian food? There’s nothing that makes your mouth water quite the same way as the aroma...
Shhh – Don’t Tell Anyone. It’s a Trade Secret.
You Probably Won't Find Trade Secrets at an Estate Sale A few years ago, Cliff Kluge, a Georgia antiques dealer, claimed to have found the secret recipe to Coca-Cola. He found the “secret formula” in an old box of papers from an estate sale of a Georgia chemist. The...
Tisha’s Two-Minute Tips: Pricing Hit or Miss Seminar (Excerpt)
Our “Is Your Pricing a Hit or Miss?” seminar and workshop is coming up soon. This short video contains excerpts from a past session to give you an idea of the type of information we’ll be covering. If you don’t have time to watch the video, scroll down for a written...
Tisha’s Two-Minute Tips: Understanding S-Corps – What Are They Exactly?
Confused by the term "S-Corp"? You’re not alone! In this two-minute tip, we break down the often-misunderstood terminology surrounding business structures and tax elections. The Written Version When you first start out with a DBA, the legal reality is simple: you are...
Tisha’s Two-Minute Tips: How Entering a Business Partnership is Like Dating
Building a business partnership is a lot like entering a marriage—it's exciting at first, but it can get messy without clear rules of engagement. In this video, we use the "dating to marriage" analogy to help co-founders navigate the complexities of starting a venture...
Penalties for Delayed Orders on Your Website. Fascinating.
I've always been a big fan of Leonard Nimoy, best known as Mr. Spock on Star Trek. He wrote two autobiographies, “I Am Not Spock” and then a second “I Am Spock.” He brought to life a whole alien species, the Vulcans, with their own culture, customs and sayings. One of...
Tisha’s Two-Minute Tips: Taxes and Commingling Funds – The Administrative Realities of LLC’s
Maintaining your business entity is about more than just the setup—it's about the upkeep. In this video, we explore the paperwork and tax realities for LLCs and Corporations, with a special focus on the administrative advantages of Texas-based businesses. The Written...
Tisha’s Two-Minute Tips: Choosing the Right Business Entity – The “Baby” Analogy
In this video, we break down the complexities of choosing a business entity by using a simple "baby" analogy. Don't have time to watch the video? Scroll down for a written version. The Written Version When you start a business without registering anything, you are, by...
Limits on Political Activities for Nonprofits – What You Need to Know
Nowadays it seems everything anyone says or does seems to land on one side or another of a political divide, whether they intend to or not. This can be emotionally challenging for everyone, and business owners are no exception. We all have causes and issues we’re...
The Next Time You Ask for a Coke Be Sure To Say a Little Thank You to a Couple of Sneaky Lawyers
How Two Crafty Lawyers and a Shrewd Contract Took Coke From 9 (Yes 9) to 1.7 Billion Servings a Day In other parts of the country when people go out to eat they might ask their server, "What kind of soda do you have?" In Texas, they ask, "What kind of Cokes do you...
Birthday Freebies Are Like Internet Legal Forms
Too Much Cake and Too Many Freebies May Be Great Today, But You Won't Be Too Happy Tomorrow Last week I had the good fortune to celebrate 5 birthdays in one day. As with most birthday celebrations, they involved food. In addition to all the birthday cake (and one...