On average, it costs seven times as much to acquire a new customer as it does to sell to an existing one. By that measurement your customer list is certainly a valuable asset, but is it a trade secret? The definitive answer is – maybe. Find out what does and doesn’t make your list a trade secret in this week’s two-minute tip.

We’re offering this week’s video for you two different ways: One of them is our standard two-minute tip. The other is for our Star Trek fans out there. Watch your preferred version below:

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