We’ve all seen articles or stories that look like news, but after a second look we see they’re really advertising. This is called “Native Advertising” and it’s usually denoted by some tiny text that says “Paid Advertisement” or “Sponsored Link”.

This week’s two-minute tip explains how Lord and Taylor took the concept of Native Advertising one step further – and ran into some legal troubles because of it. Click the screenshot below to watch. You’ll also have an opportunity to weigh-in and tell the FTC what you think about Lord and Taylor’s actions.

Click here to voice your opinion to the FTC

Click Here to Get the Legal Essential Video and Checklist Combo- Special Price Through 4/22/16

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